Creator Campaign Performance Analysis — Phase 1
The campaign delivered competitive awareness at a cost efficiency comparable to or better than traditional paid media channels, while generating authentic creator-led content that continues to circulate organically.
At $11.60 CPM, this campaign outperformed Meta Ads benchmarks and sits competitively within the TikTok Ads range — while delivering authentic, long-form creator content.
Six creators across macro, mid-tier, micro, and nano tiers — each contributing uniquely to the campaign's reach and engagement goals.
Delivered the majority of campaign reach, accounting for over 86% of total video views and driving large-scale brand visibility.
Generated strong secondary reach while connecting with a highly engaged audience, supporting the campaign's awareness goals.
Delivered the highest engagement rate in the campaign, demonstrating exceptional audience resonance and authentic brand alignment.
Achieved the second-highest engagement rate, proving the power of nano creators in building genuine community connections.
The campaign demonstrates a balanced influencer mix where larger creators drive broad awareness and scale, while micro creators drive deeper engagement and community trust. This blended strategy allowed Timeless Gracewear to achieve both reach and authenticity — maximizing the effectiveness of the creator partnerships.
Broad awareness & scale
Secondary reach & engagement
Community trust & authentic engagement
| Creator | Tier | Impressions | Reach | Views | Engagements | Eng. Rate | CPV | CPM | EMV |
|---|---|---|---|---|---|---|---|---|---|
Elizabeth Johnson | Macro | 305,760 | 235,200 | 336,000 | 579 | 0.25% | $0.00 | $3.57 | $5,040 |
Eden Kim | Mid-Tier | 37,128 | 28,560 | 40,800 | 94 | 0.33% | $0.02 | $19.61 | $612 |
Dee Marie | Micro | 4,176 | 3,212 | 4,588 | 92 | 2.86% | $0.19 | $203.54 | $69 |
Anna Sorochuk | Micro | 3,534 | 2,718 | 3,885 | 311 | 11.44% | $0.15 | $148.01 | $58 |
Kavita Rimal | Micro | 3,483 | 2,680 | 3,829 | 85 | 2.22% | $0.17 | $169.76 | $57 |
Mikayla Farwig | Nano | 987 | 759 | 1,085 | 53 | 6.98% | $0.41 | $414.75 | $16 |
| Campaign Total | 354,068 | 273,129 | 390,187 | 1,214 | ~0.44% | $0.012 | $11.60 | $5,853 | |